From the Wyo Stays team — a licensed Wyoming real estate brokerage. Educational information, not investment/tax advice.
A performing short-term rental isn't just a house — it's an income-producing business, and it should be sold like one. Sell it as "a nice cabin" and you leave money on the table. Sell it on its numbers, to the right buyer, and you capture its full value. That's the broker advantage.
Why a performing STR is worth more
Buyers of an established, well-run STR are buying proven cash flow — real revenue history, strong reviews, a dialed-in operation, and often existing bookings on the calendar. That's worth a premium over a comparable non-rental home, if it's marketed to buyers who value it.
How to sell it for what it's worth
- Lead with the income story — revenue history, occupancy, ADR, RevPAR, review scores, and booking pace. Package it like a business.
- Show the systems — the SOPs, pricing setup, and management that make it turnkey.
- Include transferable value — forward bookings, the direct-booking presence, the furnishings, the brand.
- Target the right buyers — investors and STR operators, not just primary-home shoppers.
- Time it well — a strong trailing-12-months and peak-season momentum help.
The tax side (plan before you list)
Selling triggers capital gains and depreciation recapture (see that article). Consider a 1031 exchange to defer it into your next property (see the 1031 Primer), or weigh a cash-out refi instead of selling (see Refinance vs. Sell). Coordinate with your CPA before listing.
Why a licensed local brokerage matters here
We understand the asset and the market — we can present the income, reach investor buyers, and coordinate the exchange timeline, because we're a licensed Wyoming real estate brokerage that also runs these properties every day. That's a different conversation than a standard residential listing.
→ Get a free evaluation — whether you're selling now or later, we'll help you understand what your performing STR is really worth.