From the Wyo Stays team.
Three numbers tell you how your property is really doing. Master these and you'll never be fooled by a vanity metric.
ADR — Average Daily Rate. Your average nightly price. Revenue ÷ nights booked. High ADR feels great — but it's only half the story.
Occupancy. The share of available nights that booked. High occupancy also feels great — but if you filled the calendar by pricing too low, you left money on the table.
RevPAR — Revenue Per Available Rental night. ADR × occupancy. This is the one that matters, because it catches the trade-off: you can't game it by only raising price (occupancy drops) or only raising occupancy (ADR drops). RevPAR rewards the balance.
The trap RevPAR saves you from: - Owner A: $300 ADR, 45% occupancy → RevPAR ~$135. - Owner B: $220 ADR, 70% occupancy → RevPAR ~$154. Owner B has the "lower" nightly rate and is winning. Without RevPAR, Owner A brags about the higher ADR and never realizes they're behind.
What to do with it: track RevPAR over time and against the market. If it's rising, your pricing and demand are healthy. If it's flat while the market climbs, something's off — price, listing, or reviews.
→ Get the Market Report to benchmark your RevPAR, or → get a free evaluation.