From the Wyo Stays team. Educational information, not investment advice.
A revenue projection is only as good as the comps behind it. Here's how to build one that holds up.
1. Match the property, not just the zip code. Find active and recently-booked rentals with the same bedroom count, similar location type (downtown vs. foothills), and comparable amenities (hot tub, view). A 4-bedroom cabin near a trailhead doesn't compare to a downtown studio.
2. Pull real occupancy and rate, not asking price. Anyone can list a high nightly rate; what matters is what actually books. Data tools (AirDNA and similar) estimate real occupancy and ADR from booking patterns. Cross-check against what you see on the calendars of close comps.
3. Blend the season. Sheridan swings hard between Rodeo week and the shoulders. Use a blended annual ADR and occupancy, not a peak-week screenshot.
4. Adjust for your property's edge (or gap). Better view, newer finish, a hot tub? Nudge up. Generic or dated? Nudge down. Be honest.
5. Sanity-check with a local. Data misses the local nuance — a street, a noise issue, a seasonal quirk. A quick gut-check with someone who runs properties here is worth a lot.
The output: a conservative, comp-backed revenue range you can plug into the Deal Analyzer. If the deal only works at the optimistic end, it doesn't work.
→ Send us a property and we'll pull real comps from our portfolio data, or → get a free buyer's evaluation.