From the Wyo Stays team.
Getting found is half the battle. Both Airbnb's search and Google reward the same things — relevance, quality signals, and responsiveness. Here's how to climb.
On the OTAs (Airbnb/Vrbo search): - Response rate & speed — fast replies boost ranking. (We hold a 30-minute standard for a reason.) - Conversion & reviews — listings that get viewed and booked, with strong recent reviews, rise. - Completeness — every field filled, accurate amenities, great photos (the first photo drives click-through more than anything). - Pricing & availability — competitive dynamic pricing and an open, well-managed calendar help. - Instant book & flexible policies — often favored by the algorithm.
On Google (for your direct site & brand): - A real, indexable property/site page with descriptive, keyword-natural copy ("downtown Sheridan cabin with hot tub"). - Google Business Profile + consistent info across the web (see that guide). - Reviews and fresh content. - Fast, mobile-friendly pages.
The universal winners: professional photos, honest and complete info, fast responses, and a steady flow of five-star reviews. Do those and you rank on every channel at once.
→ Read the Listing Optimization Guide (deep dive), or → get a free evaluation — optimization is built into how we list every property.