From the Wyo Stays team. General patterns from our market experience; confirm current specifics with live data.
Sheridan's demand isn't flat — it swings hard, and pricing to the swing is where owners win or leave money on the table. The general shape of the year:
- Summer (June–September) — peak. The strongest, highest-rate window. Bighorn recreation, road-trippers, events. Price up and require longer minimums.
- WYO Rodeo week (July) — the crown jewel. The single most valuable week of the year. Book far ahead, price accordingly — don't sell it cheap months early.
- Hunting seasons (fall) — a second peak. Strong, specialized demand; hunters book specific windows and value the right property (gear storage, early coffee, a place to process game).
- Late spring & early fall (May, October) — the sweet spot. Great weather, fewer crowds, solid rates, good availability.
- Winter (Nov–April) — the trough. Best rates for guests, and where nightly demand thins. This is exactly where mid-term stays shine — fill the quiet with a travel-nurse or relocation guest instead of chasing sparse nightly bookings.
The takeaway: raise rates and minimums into the peaks, protect Rodeo week, and use mid-term to carry winter. Static pricing all year is the most common — and most expensive — owner mistake.
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