From the Wyo Stays team. A working framework — the gated version is a fill-in calendar. Confirm current event dates each year.
Demand in Sheridan spikes around specific events and seasons — and the single biggest pricing mistake is charging a normal rate on an extraordinary night. This calendar makes sure you capture every peak.
The big demand drivers (raise rates + minimums)
- WYO Rodeo week (July) — the crown jewel. The most valuable week of your year. Price aggressively and require longer minimums; book months out.
- Summer peak (June–September) — Bighorn recreation, road-trippers, family travel.
- Hunting seasons (fall) — specialized, willing-to-pay demand; the right property (gear storage, early access) commands a premium.
- Local festivals & events — Main Street events, fairs, concerts, big weekends at Sheridan College. Track them.
- Holidays — the major ones lift demand.
The soft spots (fill strategically)
- Late spring / early fall shoulders — good weather, competitive rates, longer stays.
- Winter — best guest rates; lean on mid-term to carry it (see the Mid-Term Strategy Guide).
How to use it
- Map the year — plug in the current dates for Rodeo, hunting seasons, festivals, holidays.
- Raise rates and minimum-stays ahead of each spike — don't let a great night sell early at a normal price.
- Watch pacing — if a peak date is booking fast, push the rate higher.
- Review annually — event dates move; refresh the calendar each year.
The payoff: capturing your handful of peak weeks at the right price can make a meaningful chunk of your annual revenue. Static pricing gives that money away.
→ Unlock the fill-in event calendar, or → get a free evaluation — event-driven pricing across 95+ doors is exactly what our revenue team runs.